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Terms of Use

Last updated: August 12, 2026

Introduction

Welcome to truloop, a space to stay close with your people, look back on moments that matter, and move through time together.

These Terms of Use ("Terms") govern your access to and use of truloop's services, including the app, website, software, and communication channels. By using the service, you agree to these Terms, our Privacy Policy, and our Refund Policy where applicable. If you choose to sell tickets to events you organize on truloop, our separate Host Agreement also applies.

Questions? Reach out at support@butbeautifulco.com.

1. Who We Are

truloop is operated by But Beautiful Co., a Delaware C corporation headquartered at 19700 S. Vermont Ave., Suite 200, Torrance, CA 90502.

truloop is owned and operated by But Beautiful Co. ("we", "us"). In these Terms, "you" refers to users of the service.

2. Your Responsibilities

You must be at least 13 years old. Users under 18 must have parental or guardian consent. Keep your account secure and use the service lawfully and respectfully.

By using truloop, you agree to the following:

  • You are at least 13 years old. If you are under 18 (or the age of majority in your jurisdiction), you have your parent's or legal guardian's consent to use the service.
  • You will keep your account credentials secure and not share them.
  • You will use the service lawfully, respectfully, and in line with these Terms.

You are responsible for all activity under your account. Parents or guardians who consent to a minor's use of truloop are responsible for that minor's activity on the service.

3. Changes to These Terms

We may update these Terms with notice. Continued use after changes take effect means you accept them.

We may update these Terms from time to time, with notification via app or email. Continued use of truloop after changes take effect constitutes acceptance. We may also modify or discontinue the service at any time.

4. Subscriptions and Paid Features

This section applies only to subscriptions and paid features sold by truloop directly to you (typically through Apple App Store or Google Play). Tickets sold by Hosts for their own events are not covered here — see the separate Host Agreement and Refund Policy.

This Section 4 applies to subscriptions and other paid features sold by truloop directly to you (e.g., premium features for users). Ticket sales by Hosts for their own events are governed by the Host Agreement.

4.1 App Store Purchases

Subscriptions and paid features may be offered either directly by truloop or through a third-party app store, such as Apple App Store or Google Play. If you purchase a subscription through an app store, billing, renewal, cancellation, and refunds are handled by that app store under its applicable terms and policies.

4.2 Pre-Purchase Disclosure and Consent

Before you complete a subscription purchase, we will disclose the material subscription terms, including the price, billing frequency, automatic renewal terms, cancellation method, and, if applicable, any free trial or promotional pricing terms. By completing the purchase, you expressly consent to the automatic renewal terms disclosed at checkout.

4.3 Cancellation

You may cancel a subscription at any time. If purchased through an app store, cancel through your app store account settings (Settings > Subscriptions on iOS, or the equivalent on Google Play). If purchased directly from truloop, cancel through your truloop account settings or by contacting support@butbeautifulco.com. Cancellation takes effect at the end of the then-current billing period. You will continue to have access to the paid features through the end of that period.

4.4 Renewal Notices for Annual Subscriptions

For subscriptions with a term of one year or longer, or where the initial term lasts more than six months and automatically renews, we will send you an email reminder between 15 and 45 days before each automatic renewal, including the cancellation method and renewal price, as required by California Bus. & Prof. Code § 17602.

4.5 Refunds and Failed Payments

For purchases made through an app store, refund requests are governed by the relevant app store's refund policy. For purchases made directly from truloop, charges are final and non-refundable unless required otherwise by applicable law or expressly stated by truloop at the time of purchase. Failed payments may result in suspension of access to paid features.

5. Hosting Paid Events — Host Agreement Applies

If you organize events on truloop and sell tickets to them, you are a "Host" and a separate Host Agreement applies in addition to these Terms. The Host Agreement covers your relationship with Stripe (our payment processor), your responsibilities as the seller of record for tickets, refund and chargeback handling, taxes, and other host-specific obligations.

If you choose to sell tickets to events you organize on truloop, you must separately read and accept our Host Agreement before activating ticket sales. If you do not become a Host, these Terms govern your use of the service and the Host Agreement does not apply to you. As a Guest who purchases tickets to Host-organized events, your contract for that ticket is with the Host (not with truloop), and the applicable refund terms are governed by our Refund Policy and the Host's stated policy for that event.

6. Acceptable Use

Don't use truloop for illegal activity, harassment, doxxing, child exploitation, scams, fake events, unauthorized ticket resale, or any conduct that misuses another person's content or identity.

You may not:

  • Violate any laws or rights of others.
  • Use bots, scrapers, or other automated tools without our written permission.
  • Reverse-engineer, decompile, or interfere with the service or its security.
  • Circumvent or evade truloop's fees or any payment-routing controls.

You may not upload, post, share, promote, or facilitate content or conduct involving harassment, stalking, doxxing, non-consensual intimate content, child sexual exploitation, hate or extremist content, self-harm encouragement, scams, fake events, unauthorized ticket resale, or misuse of another person's content, image, likeness, or personal information.

If you sell tickets through truloop as a Host, additional Acceptable Use restrictions apply under the Host Agreement, including compliance with Stripe's Restricted Businesses List and restrictions on event categories.

7. Content

You own what you upload. We get a license to host and display it. You warrant you have the rights. We may remove content or accounts that violate the Terms or create safety or legal risk.

Your Content

You retain ownership of everything you upload. By using truloop, you grant us a non-exclusive, worldwide, royalty-free license to host, store, process, display, and transmit your content as needed to operate the service. This license terminates when you delete your content or account, except where retention is required by law or reasonably necessary for back-up and legal compliance.

You represent that you have all rights necessary to submit your content and that your content does not violate law or infringe any third-party intellectual property, privacy, publicity, or other rights. We may remove, restrict, or disable access to content or accounts that we believe violate these Terms or create legal, safety, or platform integrity risks.

Our Content

truloop's code, design, brand, and infrastructure are owned by But Beautiful Co. Unauthorized use is prohibited.

8. Feedback

If you share feedback or suggestions, we get a free license to use them.

If you share feedback or suggestions with us, you grant truloop a royalty-free, perpetual, irrevocable license to use them for any purpose without compensation or attribution. You waive any claims regarding the use of such feedback by truloop.

9. Access and Devices

You are responsible for your internet connection, data fees, and device compatibility. We do not guarantee compatibility with every device or operating system version.

You are responsible for your internet connection, data fees, and device compatibility. We do not guarantee truloop will work on all devices or operating system versions.

11. Disclaimers

truloop is provided "as is." We do not guarantee continuous, uninterrupted, or error-free service. We are not responsible for what Hosts do at their events.

truloop is provided "as is" and "as available." To the maximum extent permitted by law, we disclaim all warranties, express or implied, including merchantability, fitness for a particular purpose, and non-infringement. We do not guarantee continuous availability, uninterrupted service, or error-free operation.

truloop makes no representation or warranty regarding the quality, safety, legality, or accuracy of any event, ticket, or content offered by Hosts. You acknowledge that truloop is not responsible for the actions or omissions of Hosts or Guests at any event.

12. Limitation of Liability

Our aggregate liability is capped at the greater of USD $500 or the fees you paid us in the prior 12 months. We are not liable for indirect or consequential damages.

To the maximum extent permitted by law, But Beautiful Co. is not liable for lost profits, data loss, or indirect, incidental, consequential, or punitive damages. Our aggregate liability under these Terms shall not exceed the greater of: (a) USD $500, or (b) the total fees you paid to truloop in the twelve (12) months preceding the event giving rise to the claim. Use of truloop is at your own risk.

13. Indemnity

If your content, conduct, or events cause us to face a third-party claim, you will cover our costs.

You agree to indemnify, defend, and hold harmless But Beautiful Co. and its officers, directors, employees, and agents from any claims, damages, and reasonable attorneys' fees arising from your content, your events as a Host, your violation of these Terms, or your misuse of the service.

14. Force Majeure

We are not liable for failures caused by events outside our reasonable control.

Neither party shall be liable for failure to perform under these Terms due to events beyond reasonable control, including acts of God, natural disasters, pandemic, government order, war, terrorism, civil unrest, internet outages, or third-party service failures.

15. Dispute Resolution and Governing Law

Disputes go to binding arbitration administered by AAA or JAMS in Sacramento County, California. Either party may bring an individual claim in small claims court. Injunctive relief is preserved for intellectual property, security, or unauthorized-access matters. You may opt out of arbitration within 30 days. California law governs.

We encourage informal resolution before legal action.

15.1 Binding Arbitration

If a dispute is not resolved informally within thirty (30) days, either party may initiate binding arbitration administered by AAA (American Arbitration Association) or JAMS under its Consumer Arbitration Rules. Either party may bring an individual claim in small claims court. Nothing in this section prevents either party from seeking injunctive or equitable relief for intellectual property, security, or unauthorized access matters.

15.2 Class Action Waiver

Both you and truloop agree to bring disputes only in individual capacity and waive the right to jury trials and class actions. If the class waiver is found unenforceable, the dispute shall proceed in court rather than arbitration.

15.3 Opt-Out Right

You may opt out of this arbitration agreement by sending written notice to support@butbeautifulco.com within thirty (30) days of first accepting these Terms or any material amendment to this Section 15. Opting out does not affect any other provision of these Terms.

15.4 Governing Law

These Terms are governed by the laws of the State of California, without regard to conflict-of-law principles. Non-arbitrated legal actions shall occur in the state or federal courts located in Sacramento County, California.

15.5 Time Limitation

To the extent permitted by applicable law, any claim or cause of action arising out of or related to your use of the service or these Terms must be filed within one (1) year after such claim accrued, or be forever barred.

15.A Notice to California Residents (Civ. Code § 1789.3)

Pursuant to California Civil Code § 1789.3, California residents may contact the Complaint Assistance Unit of the Division of Consumer Services of the California Department of Consumer Affairs by mail at 1625 North Market Blvd., Suite N 112, Sacramento, CA 95834, or by telephone at (800) 952-5210.

16. Account Deletion and Termination

You can delete your account at any time. We may suspend or terminate accounts for violations or extended inactivity.

You may delete your account at any time through the app. This removes your personal data and content unless we are legally required to retain it. We may suspend or terminate accounts for inactivity, violations of these Terms, or misuse of the service.

17. Miscellaneous

Standard provisions: entire agreement, severability, assignment, no implied waiver.

These Terms, the Privacy Policy, the Refund Policy, and (where applicable) the Host Agreement constitute the entire agreement between you and truloop.

  • If any provision is invalid, the remainder remains in effect.
  • We may assign these Terms; you may not without our permission.
  • Our failure to enforce a right is not a waiver.

18. Messaging and Notifications

truloop sends two distinct categories of messages: (a) service messages that are part of how truloop works, and (b) marketing messages that promote truloop products and offers. Service messages do not require separate opt-in; marketing messages do.

18.1 Service Messages

By providing your phone number and using truloop, you consent to receive service messages necessary to deliver the service you signed up for. Service messages include, without limitation:

  • Authentication and security messages (login codes, password resets, account alerts);
  • Loop invitations from other users you are connected to on truloop;
  • Activity updates within loops you have joined (new photos, comments, RSVPs);
  • Event reminders, ticket confirmations, and refund or cancellation notices for events you registered for;
  • Account and policy notifications (terms changes, billing notices, support replies).

Service messages may be delivered by SMS, push notification, or third-party messaging platforms (including KakaoTalk). You may stop receiving text messages at any time by replying STOP to any message from truloop. STOP is honored immediately and no further text messages will be sent to that number. Reply START to resubscribe, or HELP for assistance. Push and in-app notifications can be managed separately in Settings > Notifications.

18.2 Marketing Messages

Marketing messages are messages whose primary purpose is to promote truloop products, features, offers, or events that you did not register for. Marketing messages are sent only with your separate opt-in consent. Your consent to receive marketing messages is not a condition of purchasing or using truloop. Marketing messages may be sent using automated technology. Message frequency may vary. Message and data rates may apply. You may opt out at any time by replying STOP, by toggling the relevant channel off in Settings > Notifications, or by contacting support. You may request help by replying HELP.

18.3 Carrier Liability

Wireless carriers are not liable for delayed or undelivered messages.

18.4 SMS Program Disclosures

  • Program (brand) name: truloop, operated by But Beautiful Co.
  • Program description: event coordination notifications, including event invitations, RSVP confirmations, schedule and venue changes, and announcements from the organizer of an event you joined.
  • Message frequency varies.
  • Message and data rates may apply.
  • Customer care: reply HELP to any message, or email support@butbeautifulco.com.
  • Opt-out: reply STOP to any message. STOP is honored immediately.
  • Wireless carriers are not liable for delayed or undelivered messages.

Full program details are published at truloop.app/sms.

19. Contact

But Beautiful Co.

19700 S. Vermont Ave., Suite 200
Torrance, CA 90502

support@butbeautifulco.com