Privacy Policy

Introduction

At truloop, privacy isn't an afterthought — it's part of our design. This Privacy Policy explains how But Beautiful Co. collects, uses, shares, and protects your personal information when you use truloop and related services.

By using truloop, you agree to the practices described here. If you have questions, reach out to us at contact@butbeautifulco.com.

1. Information We Collect

A. Information You Provide

• Name, email address, and profile photo (if provided)
• Content you create within truloop
• Support requests and feedback
• Survey or form responses
• Contact information shared for inviting others (address book data, with your consent)

B. Information Collected Automatically

• Device and browser type
• IP address, usage data, and error logs
• Cookies and similar tracking technologies

2. How We Use Your Information

We use collected data to operate and improve the service, personalize your experience, respond to support inquiries, and maintain service integrity and security.

We may occasionally send service-related updates (e.g., policy changes or billing notices). You can control promotional email preferences in your account settings.

3. Information Shared with Third Parties

A. Service Providers & Business Partners

Cloud hosts (AWS), fraud detection services, customer support platforms, and financial or operational partners may receive data solely for service delivery purposes.

B. At Your Request

Information is shared when you interact with other truloop users via shared features or engage with third-party promotions with your consent.

C. Analytics Services

We use Google Analytics and similar tools to understand user interaction patterns and improve the service.

D. De-identified or Aggregated Data

Used for product improvement and market insights without individual identification.

E. Subsidiaries & Affiliates

Data may be shared internally for administration, compliance, or operations.

F. Business Transactions

Data may transfer to acquiring entities if truloop or its assets are acquired.

G. Legal & Compliance Disclosures

Information may be disclosed if required by law or to protect rights, property, safety, or prevent illegal activity.

H. Advertising & Social Media Partners

Partners may place cookies for ad attribution, measurement, or sharing features.

4. Your Choices

A. Emails & Promotions

You can unsubscribe from marketing emails using the links provided in each message. Service-related communications cannot be disabled.

B. Cookies & Tracking Preferences

You can manage cookies through your browser settings, our interface, or tools like Privacy Badger. We don't currently respond to Do Not Track signals.

C. Access, Edit, or Delete Your Information

Email contact@butbeautifulco.com to request access, correction, or deletion of your data. We will honor your request unless legally required retention applies.

D. Non-Affiliate Marketing

Your personal data is not shared with third-party marketers without your explicit opt-in.

5. International Transfers

If you access truloop from outside the United States, your information is transferred to and processed on US servers. We rely on Standard Contractual Clauses approved by the European Commission, contractual safeguards with service providers, and applicable cross-border frameworks.

By using truloop, you consent to these international transfers. GDPR protections apply for EEA, UK, and Swiss residents.

6. Your Rights

Depending on your jurisdiction, you may have the right to access, correct, delete, restrict processing of, or withdraw consent for your personal data. We'll notify you if your request cannot be fulfilled due to legal obligations.

7. Data Retention

We retain data only as long as needed for legitimate business purposes, legal compliance, or ongoing support. Deleting your account removes your data unless the law requires us to keep it.

8. Security of Your Information

We use encryption (including SSL), access controls, and secure infrastructure to protect your data. However, no method of storage or transmission is 100% secure.

In the event of a data breach, we will notify affected users via email, in-app notice, or other available methods.

9. Children's Privacy

truloop is not designed for children under 13. We do not knowingly collect their data and will delete any such information promptly upon discovery.

10. Changes to This Policy

We may update this policy periodically. Material changes will be communicated via app alerts or email before they take effect.

11. Contact